Since the holiday season is coming up I thought I would address a growing controversy here in America. Years back, many companies said "Merry Christmas!" during these wonderful holiday times, but as political correctness has been emphasized in our society very recently, due to the tolerance and acceptance of other cultures, religions etc, and the expression has changed from Merry Christmas to "Happy Holidays!” Look as you watch commercials on TV. today, and see how many say happy holidays. Chances are you won’t see a specific reference to one particular Holiday.
Personally, I think that it would be a very... unintelligent business strategy to stick with only Merry Christmas, Or Happy Hanukah, because it would be met with very extreme views. Here is a recent Accurance of a large company referring to a specific holiday. As you could see, there were two very different responses. I like though what Best Buy is doing. They support all of the holidays, but they also refer to specific ones, to hit a target audience, making that group feel more special, for lack of a better word. I think there is very small minority of people that would actually refuse to shop at a store because they didn't specifically support their holiday. That is immature, if you wouldn't get upset at happy holidays, why would you get mad at a Happy Hanukah if you are Christian? Isn't it the same thing? Neither of them supports your holiday, why get upset at one?
As a Christian, I do appreciate it when I see a commercial that says Merry Christmas. I see it as, "wow they got a lot of guts to go out and say that." But I can understand when they say another holiday, they have to, it would be bad business.
Subscribe to:
Post Comments (Atom)
Posts
That is how the business world works. You have to open up to different audiences and be able to connect with specific ones at the same time. They not only do this with different religions, but also with different races and even cultures. Like today many commercials have people speaking in English, and then a famous Latin American starts speaking to be able to open up to the Latin American audience. It is really smart, yet an obvious thing to do if you want to make money.
ReplyDelete